Founder-led experience before Build With Care · Case 01
Building a business network from zero
Creating the commercial and operating model for a new business unit inside a digital marketplace, then making expansion repeatable.
Context
Founder-led experience at FMART by Flowwow before Build With Care. The work began as a zero-to-one business unit connected to an existing digital marketplace.
Business problem
A physical partner network had to be created from scratch while staying connected to marketplace demand, service standards and unit economics.
What was built
- A commercial and operating model for the new business unit
- Repeatable partner acquisition and qualification processes
- Launch, onboarding and account-management workflows
- A cross-functional organization spanning eight operating functions
- A feedback loop between marketplace operations and physical locations
Operating approach
The work combined direct operating ownership with continuous system design: clarify the constraint, build the process, observe it in use and make the next location easier to launch than the previous one.
Result
The network reached 132 opened studios across 54 cities, approximately $30M in annual network GMV and a 55-person organization.
What this means for clients
Growth becomes durable when acquisition, launch, delivery, reporting and ownership are designed as one system — not as separate projects.